Portugal Homes is a company that works every day to establish itself as the main source of carefully thought tailored services for worldwide clients and investors interested in the growing Portuguese market.
Being always present and committed to the client, our staff is always available because working with international clients requires not only dedication but flexibility. These efforts have been very fruitful ever since the company started, having been recognized with multiple international awards, in only two years of existence.
So how do we reach our clients?
The Portugal Homes marketing department is crucial for the brand’s international recognition. Our Head of Digital Marketing & Communications, Catarina Távora, makes sure that the company stays ahead of the real estate market trends and brand expansion throughout more than 30 markets worldwide.
Our marketing acts as the first point of contact for many clients in different countries, varied devices and schedules, and would be nothing without our clear brand values, an extraordinary team, unrivalled services and unique properties handpicked to our client's needs.
We are online
The first step Portugal Homes took towards establishing an online presence was the creation of this website. Portugalhomes.com website aims to be a convenient source of information for our clients, where they can read about the emerging Portuguese real estate market, latest trends and look for investment properties in Portugal. Serving as the digital face of the brand, our marketing team makes daily efforts to keep the website up to date, offering content in both English and Portuguese internally (and other translated languages), adding value to the visitor’s experience. Thanks to this performance, Portugal Homes has been internationally recognized with Best Real Estate Agency Website for three consecutive years (2018, 2019, 2020), and Best Real Estate Single Office, from the International Property Awards.
We are social
Being the main platforms that the world spends most time in, Portugal Homes also focuses on providing engaging and interesting content on social media. Wanting to focus beyond sales and numbers, we aim to raise brand awareness, through broadcasting a real connection of the company’s core values, products and credibility to our followers.
Follow us to stay updated about Portugal’s latest news and Investment opportunities:
We also run... worldwide campaigns
Rather than mass marketing, Portugal Homes focuses on improving its consumer reach targeting more accurate and niche markets, across 30 countries. Personalizing and tailoring our message to these markets not only has helped the company to cultivate a more personal relationship with potential customers who have effectively turned into investors, but also increase our number of deals by triple, compared to 2018.
We travel anywhere to meet with you
Our directors, David Poston and Gary Harland embrace the effort of personally holding private meetings with investors and clients across the globe. Having continuously been to Asia, the Middle East, and Africa throughout the past two years, these meetings ensure we approach the client directly in their home countries and show the company’s total availability to answer their doubts in all processes necessary to invest in Portugal.
These meetings cover topics such as:
evaluation of your selected property;
evaluation of your property investment return over time;
repair and furnishing of your property by your personal needs;
personal concierge service;
assist you with anything you might need during or after your stay.
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We are virtual
We can provide overseas clients with virtual meetings in case we are not able to meet in person. Just drop us a query requesting a personal virtual meeting, and we will sort that out for you.
In case you want to visit a property and cannot come to Portugal, we also have 3D virtual tours on some of our properties. Check our developments here.
We partner with magazines
Because the company has been receiving a lot of international recognition, we are also present in magazines, such as inflight Hong Kong Airlines Magazine (page 24-25), Valor Magazine, Jornal SOL, Pontos de Visa Magazine, Exame Magazine, amongst other, in order to strengthen our brand recognition. By combining magazines and online advertising, we believe that we are impacting our potential investors’ attitudes and intended behaviour, as well as brand favorability and purchase consideration.
We have a mother brand
Harland & Poston Group is Portugal Homes' mother brand and it is a privately owned group that shelters strong and self-made brands in the areas of real estate, investments, property management and travel. Unlike the normal structure of franchise groups, we have the advantage of being able to freely sell and market businesses on a worldwide scale, always having our clients’ best investment interests in mind.
We want to stay on top
Portugal Homes strives to become the best at what we do and gladly that's been recognized internationally by not only magazines but also TV channels galore. The Digital Marketing team has, hence, been conquering the trust and respect from reputable parties, ensuring that the company stays ahead of the real estate market trends and brand expansion throughout more than 30 markets worldwide. This is how The Worldfolio saw an opportunity and approached our company, inviting us to be part of a CNBC piece on the Portuguese Real Estate Market. Reaching a global audience gave us the opportunity to create this one-minute ad, and for our co-founders to share their knowledge on what they do best. Watch the whole video below!
